Except when you've been hibernating to the last 10 years and haven't noticed that digital disruption has caused a significant C change in many industries, let's start with the most obvious magazines. The paper industry has been under siege barely remaining full of life through severe slices, mergers, or maybe the worst case venturing out of business. I recieve first palm data every day at my local coffee shop. There some of us that still read newspapers but virtually all people receive their news on their mobile devices. The most obvious line of demarcation is age, hardly any person under thirty reads papers. The next domino to tumble in the "digital disruption" routine was books. Find more information about DDM
When Jeff Bezos started off Amazon their primary business was selling challenging cover and paper- back books. He quickly discovered the power on internet marketing through Amazon's collaborative marketing program which simply leveraged the power of gathering customer's purchase data. When you logged on you have been served with tips according to "people who these books also loved these books". What followed was the digital disruption of book stores. Merely the strongest of the independents have survived and the major chains that also exist have life support. How can a book store compete with the idea on buying a book and downloading the book all within three or four moments?
Even the Federal Football League needed to recognize that in order to keep young fans involved making use of their brand which had to provide a solid digital offering. Stadiums are installing strong digital networks to enable fans to watch replays at will, watch some other game while in the stadium and above all stick to their fantasy league. The lesson is simple if you don't provide you with the digitally connected consumer a way to connect with your brand on their mobile devices you've lost them like a customer.
So, just how is digital disruption influencing retailers? Shops today live within a three dimensional world, their physical store, their e-commerce appearance and their digital existence. Profitable shops have successfully mixed the 3 into cohesive branding strategy that allows a customer to have interaction together in any manner they pick. Digital has presented the best obstacle since it's still emerging and defining alone. A few of the components of digital let a retailer to have interaction with customer almost any time and any place including while they're in the store.
If you require an example of powerful digital marketing and communication believe Starbucks. These are constantly contacting their customer with provides, up-dates on new products and capturing each of the deal data using their mobile budget. The brand new buzzword is "Mobile Interaction". It is expected that by 2015 the mobile commerce is market will probably be $341 billion dollars. The world is certainly going SoLoMo, consumers are shopping socially, seeking locally and using mobile devices to do it.
Dinosaurs expire and become relegated to museums, don't become one. Start off small making your website mobile friendly and begin a mobile centered marketing strategy. You will find economical programs offering a complete solution.